Dec 6 2008
Defending Your Territory
I focus a lot of time information mining to find new profitable niches to bring products to the marketplace. One of the best places to find current information is discussion forums. One of the reasons I find discussion forums so important is because you not only see what people want but, who is offering it to them. On many occasions I also stumble upon someone else trying to provide a solution to the same problem that I am.
Responding to what I deem a threat, whether it is by a new or repositioned competitive product is called ‘defensive marketing’.
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