Dec 1 2008

Free Outsourcing Report


Outsourcing continues to be one of the Internet marketers most underutilized methods to running their business.  When asked the most common responses are that they can’t afford it or they don’t feel comfortable allowing others taking care of things that they are used to doing.

In reality most just don’t understand how beneficial outsourcing certain areas of their business really it.  How it will save them valuable time to allow them to do other more important things.  Or how it can actually save them money by allowing them to spend more of their time marketing their products and services and less time creating them.

I’ve put together an 18-page report that will give you a detailed overview of Outsourcing and how you can use it help accomplish your online business goals.

And to make sure you don’t pass up the opportunity to learn about this valuable business tool I have decided to make the price right for everybody.  How much?  FREE!

You can download it right now for not one penny as long as you have a valid e-mail address.  Just fill in the form below and click submit and I will rush a copy of the report right to your e-mail box.  Enjoy it and make sure you stop by and let me know what you think.

First Name:
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Nov 28 2008

Now on iTunes


I just completed adding a cool feature for our readers to the NewEraIncome.com Blog… text-to-speech capabilities, using a new widget called Odiogo.  You can now actually listen to the posts from the Blog here at the website, and even on iTunes (as well as your iPhone or iPod) as a Podcast.

If you have a blog and haven’t implemented some form of text-to-speech then you are missing the boat.  One of the best features of the Web 2.0 internet is the ability to make yourself more accessible to the marketplace.  And adding text-to-speech to your Blog will definitely increase its accessibility as the posts will be able to be heard on mobile devices.

Adding the text-to-speech feature to the NewEraIncome.com Blog only took a couple of minutes.  Let’s take a look at how easy it is so you can add it to your blog.

  1. Join Odiogo.
  2. Download the plugin and unzip it into a temporary directory.
  3. Upload the directory odiogo_listen_button to your /wp-content/plugins/ directory via FTP.
  4. Login to your WordPress admin account.
  5. Click menu Plugins and Activate the Odiogo Listen Button plugin.
  6. Click menu Setting > Odiogo Listen Button.
  7. Enter your Odiogo Feed ID and click Save.
  8. Click menu Presentation > Widgets (or Sidebar Widgets depending on your WP version).
  9. Drag and drop (or click add) Odiogo Subscribe Button from Available Widgets to Sidebar.
  10. Click Save Changes.

It will only take a couple of minutes and your blog posts will be available to listen to on your website, as well as iPods, iPhones, and any other computers or portable device that supports MP3.

You new feed will be available in HTML, xHTML, and XML/RSS.  Check out our Odiogo feed page to see the large variety of ways your readers can subscribe and listen to your new feed.  They can even add the feed to their favorite reader like Google Reader or Newsgator!

Test it out for yourself by clicking on the listen now button under any article title on this blog and then join Odiogo and start giving your blog readers something to listen to on that long ride to work every morning.

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Nov 24 2008

This is Where You Earn Your Money


Customer ServiceAlright before you get all excited and run and grab a pen and paper or open up your Google notebook I want to make it very clear up front that what I am going to be writing about today isn’t going to provide a pot-o-gold for everyone.

In fact, if you have never sold anything online in your internet marketing career or have had very few sales for that matter this strategy isn’t going to change that fact. However, it wouldn’t hurt to read on because the reason behind it WILL increase your sales and profits later on down the road.

So just where is that I can earn my money, Troy? What I do find amazing is just how many marketers are surprised when they find out the answer. Sadly, I routinely find many highly experienced marketers that even know the answer and don’t practice it.

The answer is CUSTOMERS!

Just think about it for a minute. Customers are always your best target in the marketplace because they have given you their money previously and if you did the right thing by maintaining and servicing your customer base they are likely to be willing to give you their hard earned money over and over again.

I’m not going to bore you with a lot of numbers here but, it is a FACT that well taken care of customers…

  1. Have lower e-mail un-subscription rates
  2. Bring higher sale conversion rates on cross-promoted product lines (including affiliate/jv recommendations)
  3. Recommend your products and services to everyone they think could use it

And those are just a few of the benefits you will experience by taking good care of your current customers.

But, Troy I e-mail them once in awhile with product offers and always tell them to contact me if they have any questions isn’t that enough?

HELL NO!

The new fad of using e-mail autoresponders and help desk software to provide customer service on the internet makes me sick! But, when it is being done that way by competitors in my markets I REJOICE because, I know that I am going to eventually steal their customers and keep them as my own!

You see an angry customer doesn’t stop with just a thousand e-mails requesting help and a bunch of flame posts at discussion forums in your target market. Even worse… THEY STOP GIVING YOU THEIR MONEY!

So I am going to go over just a few of the ways I use to choke my customers with good customer service. As you will quickly see they are most common sense methods of keeping people happy but, the question you need to ask yourself is “Am I doing these things?” and if not “Why?”

Follow-up Service – This consists of not only autoresponder e-mails but, also a personal e-mail now and then. I have been known to send products samples or even a Christmas card via the old postal mail service. And if you really want to pull the string harder and show them how they should be treated call them on that archaic device known as the telephone.

With all of these methods you always want to ask them how they are doing with your product. Are they getting the results they had in mind when they made the purchase? If it was an information product did they take action?

Helping your customer in this fashion can have many positive results on your business including the marketing loved positive testimonial.

Hold a training seminar, webinar, phone call or even invite them to the office - Invite your customers together to share success stories, recognize achievements (if you are selling them something that this makes sense with like weight loss, money making strategies, etc.), and of course give them a ‘customer only’ sneak peak at upcoming products.

Actually having an open door policy (make sure you tell them to call and make an appointment first) at your office does wonders as well. I wouldn’t expect a ton of them to take you up on the offer (unless you are local) but, those of them that happen to be in the area and stop in normally turn-in to some of the biggest fish in the lake for me.

Give them gifts – Have a new product coming out near a holiday? Send them one as a gift (and get the testimonial). Know their birthday? Send them a card or a gift. Hell I once sent my customer list a pen to thank them for a past purchase (with some marketing material for my new product) and the sales conversions from that physical mailing a lone were off the charts!

A satisfied customer represents the largest potential for just about any established or fast growing business. They will turn into more than a customer they will be an advocate and supporter of your business as well.

So start revamping your customer service strategy right now or start utilizing new strategies to make yours better. And always remember that even though providing good customer service can result in them giving you more money the real objective is just that… To Provide Good Customer Service.

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