Stealing a Continuity Program
- 0 Comments
The popularity of promoting “BIG TICKET” items via a Joint Venture or Affiliate Programs has really exploded over the last four or five years. And why wouldn’t they? Commissions for these kind of programs are normally enormous, ranging from 15% to as high as 60%. This is big time money when the products being offered are priced in the thousands of dollars.
Personally, I have avoided promoting these products like the plague simply because I am not interested in a one-time big payout. Not only that but, many of these programs have had big-time difficulties with order fulfillment and even worse, terrible to non-existent customer service! It has become almost routine for a fly-by-night attitude to emerge where people will create a promising product with a large price tag. Offer monster commissions to entice the top super affiliates to market it for them. Use the best marketing tactics to create a large BUZZ about it in their target market. Explode on the scene with a large product launch. Enjoy sales in the six-figure range or even higher. And then disappear off the face of the earth!
Sure, you may pocket a six-figure affiliate commission check but, were do you go from there with a large number of pissed off customers wondering why it took weeks or months to receive the product and there is no one around to answer their questions? It not only ruins your credibility but, also stains your ability to maintain one of the proven sales triggers, “TRUST!”
My preferred Joint Venture or Affiliate Program involves what I call my, “Stealing a Continuity Program” strategy!
A continuity program is also known as a residual income affiliate program. They will normally pay only a small percentage of sales commission for every sale directed to the merchant’s website. These commissions normally fall into the 10-20% range. Because, of this a large majority of marketers IGNORE residual affiliate programs and would rather go after those high flying one-time large payments programs.
I say they are Making a Huge Mistake!
If you do your homework you will find high quality continuity programs to promote all over the Internet in just about every niche you can think of. Here are just a few of the advantages of these programs can offer:
- A high quality product or service.
- Outstanding customer service.
- Ongoing commissions for as long as your customer continues in the program.
- Competitive first sale commissions through the use of “Up sells”, “Down sells”, and “One-Time Offers” during the signup process.
- A happy and loyal customer base. (Why would they give them their money month after month for any other reason?)
When you promote these programs you will receive regular and ongoing commissions for a single affiliate initiated sale! That means, for the same effort you put into promoting a one-time commission “BIG TICKET” item, you can receive commissions for conceivably a life-time! Often times, the effort you will need to put into generating a sale in a residual program is much-less as well, because the upfront price tag is significantly less.
So, are the benefits of promoting continuity programs starting to click with you yet? It’s not too hard to see the benefits is it? Would you rather receive $150 for selling to a customer one time, or receive $120 a year for the same customer? The benefits of a continuity program provides are really unwise to ignore.
Like this blog post? Buy me a coffee or send me a tip!
