Dec 11 2008
Always Use Juicy Snippet Text
I already know what you may be thinking… what is snippet text? Well to put it simply, snippet text is the top line of an email which is displayed apart from the subject line.
Normally your email inbox displays the first line of an email message (the snippet). It is tiny but, a very significant part of the email message. This one line in an email message actually helps tilt the balance in the sender’s favor, when the recipient scans through their messages, searching for the most relevant ones and deleting the rest.
